Segi Praktis KEWIRAUSAHAAN DALAM PROMOSI KESEHATAN: Peluang, Inovasi, dan Strategi Sukses

Authors

Dr. Joko Sapto Pramono, SKp., MPHM.; Dwi Hendriani, SKM., M.Kes.; Dian Ardyanti, S.K.M., M.Kes.; Emelia Tonapa, S.KM., M.Kes.; Bernadetha, SKM., M.Kes.; Ns. Edi Purwanto, SST., M.Kes.; Dr. Nina Mardiana, S.Pd., M.Kes.; Christina Ary Yuniarti, SKM., M.Kes.; Supri Hartini, SKM., M.Kes.; Eka Farpina, S.Far., MPH., Apt.; Andi Nur Pratiwi Fatmala, M.A.P.; Ayu Dewi Mayasari, S.Sos., M.Si.; Dewi Saraswati, S.Si., M.Si.; Sresta Azahra, SST., M.Biomed.; Dr. Bdn. Hj. Evy Nurachma, SST., M.Kes.

Synopsis

Buku ini membahas secara praktis dan aplikatif berbagai aspek kewirausahaan dalam promosi kesehatan, mulai dari konsep dasar, peluang usaha, kompetensi yang dibutuhkan, hingga penerapan model bisnis dan teknologi digital. Dilengkapi studi kasus, strategi monetisasi, serta panduan pembuatan media digital, buku ini menjadi rujukan penting bagi mahasiswa, akademisi, dan praktisi untuk menciptakan inovasi berkelanjutan di bidang kesehatan.

Author Biographies

Dr. Joko Sapto Pramono, SKp., MPHM.

Dosen Lektor Kepala di Poltekkes Kemenkes Kaltim, Dr. Joko adalah perawat berpengalaman yang menempuh pendidikan keperawatan dari SPK Depkes Samarinda hingga S3 Ilmu Kesehatan Masyarakat di Universitas Hasanuddin. Kariernya dimulai sebagai perawat RS, guru SPK, hingga dosen sejak 2001 dengan rekam jejak akademik dan pengabdian yang kuat.

Dwi Hendriani, SKM., M.Kes.

Dosen Poltekkes Kemenkes Kaltim sejak 2018, Dwi Hendriani memiliki latar belakang pendidikan kebidanan dan promosi kesehatan. Ia aktif dalam organisasi profesi seperti PPPKMI, ADI, IBI, dan AIPKIND, serta berkomitmen pada pengembangan pendidikan dan advokasi kesehatan masyarakat.

 

Dian Ardyanti, S.K.M., M.Kes.

Dosen Promosi Kesehatan di Poltekkes Kemenkes Kaltim yang aktif meneliti dan mengabdi pada masyarakat. Lulusan UIN Alauddin dan Magister dari Universitas Diponegoro ini juga menulis berbagai publikasi untuk mendorong perbaikan sistem promosi kesehatan di Indonesia.

 

Emelia Tonapa, S.KM., M.Kes.

Lulusan Universitas Kristen Indonesia Maluku dan Magister dari Undip, Emelia adalah dosen tetap Program Studi Promosi Kesehatan Poltekkes Kemenkes Kaltim yang aktif dalam pendidikan kesehatan masyarakat sejak menyelesaikan studinya pada 2016.

Bernadetha, SKM., M.Kes.

Dosen Promosi Kesehatan di Poltekkes Kemenkes Kaltim, Bernadetha merupakan penulis aktif yang telah menerbitkan tiga buku. Lulusan Unmul dan Universitas Negeri Semarang ini memulai karier sebagai konselor dan kini fokus pada dunia akademik dan literasi kesehatan.

Ns. Edi Purwanto, SST., M.Kes.

Akademisi dan peneliti di Jurusan Keperawatan Poltekkes Kemenkes Kaltim, Edi menempuh pendidikan dari D3 hingga Magister Kesehatan di Unhas. Aktif dalam penelitian dan pengabdian masyarakat, ia mengajar sejak 2003 dan dikenal atas kontribusinya di bidang keperawatan.

Dr. Nina Mardiana, S.Pd., M.Kes.

Dosen Promosi Kesehatan Poltekkes Kemenkes Kaltim dengan gelar doktor dari Universitas Airlangga. Berprestasi di Kemenkes, Nina juga aktif dalam kegiatan kerohanian dan pembinaan karakter, serta dikenal sebagai dosen berprestasi nasional.

Christina Ary Yuniarti, SKM., M.Kes.

Dosen dan praktisi laboratorium klinik, Christina menempuh pendidikan di STIKES Hakli dan Pascasarjana UNNES. Aktif dalam penelitian, penulisan, dan pengajaran, ia memiliki fokus pada administrasi dan pelayanan kesehatan serta pengembangan akademik.

Supri Hartini, SKM., M.Kes.

Dosen dan analis kesehatan di Poltekkes Kemenkes Kaltim, Supri adalah lulusan FKM Widya Gama Mahakam dan Unhas. Memiliki pengalaman panjang di laboratorium kesehatan dan aktif mengajar sejak 2010, ia fokus pada penguatan laboratorium medik.

Eka Farpina, S.Far., MPH., Apt.

Apoteker dan dosen Poltekkes Kemenkes Kaltim, Eka menyelesaikan pendidikan farmasi di Universitas Ahmad Dahlan dan S2 di UGM. Sejak 2016, ia berkontribusi dalam bidang pendidikan kesehatan masyarakat dan kefarmasian.

Andi Nur Pratiwi Fatmala, M.A.P.

Dosen Ilmu Pemerintahan di Universitas Mulawarman dan tutor di Universitas Terbuka, Andi Nur merupakan lulusan Universitas Muhammadiyah Yogyakarta dan Universitas Hasanuddin. Ia aktif mengampu berbagai mata kuliah administrasi publik dan politik.

Ayu Dewi Mayasari, S.Sos., M.Si.

Dosen PPPK di Universitas Mulawarman, Ayu menyelesaikan pendidikan S1 dan S2 di FISIP Unmul. Dengan latar belakang kuat di bidang administrasi publik, ia mengajar sejak 2016 dan berkontribusi dalam pengembangan akademik dan pelayanan publik.

Dewi Saraswati, S.Si., M.Si.

Dosen bioteknologi di Poltekkes Kemenkes Kaltim, Dewi adalah lulusan Universitas Mulawarman dan Institut Teknologi Bandung. Ia pernah menjadi guru dan tenaga pengembang pendidikan, dan kini aktif dalam pendidikan serta penelitian bioteknologi kesehatan.

Sresta Azahra, SST., M.Biomed.

Dosen di Prodi Teknologi Laboratorium Medis Poltekkes Kemenkes Kaltim sejak 2015, Sresta adalah lulusan Universitas Indonesia yang mengajar berbagai mata kuliah sains laboratorium serta aktif menulis buku ajar dan publikasi ilmiah.

Dr. Bdn. Hj. Evy Nurachma, SST., M.Kes.

Dosen kebidanan di Poltekkes Kemenkes Kaltim, Evy menyelesaikan pendidikan hingga S3 di Universitas Mulawarman. Ia aktif sebagai Koordinator Desa Siaga, Ketua PUI-PK Poltekkes, dan Ketua Forum Komunikasi Dosen Regional Kaltim, dengan fokus pada promosi kesehatan berbasis komunitas.

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