Manajemen Bisnis: Panduan Komprehensif untuk Kesuksesan Organisasi

Authors

Wulan Purnama Sari
Universitas Muhammadiyah Pontianak, Kabupaten Sintang
Yasir Hudzaifah
Universitas Muhammadiyah Pontianak, Kabupaten Sintang

Keywords:

Manajemen bisnis, Strategi organisasi, Perencanaan bisnis, Kepemilikan usaha, Lingkungan bisnis, Green marketing

Synopsis

Buku ini menyajikan panduan menyeluruh tentang manajemen bisnis modern, mulai dari prinsip dasar hingga strategi lanjutan yang relevan dengan dinamika organisasi masa kini. Dengan cakupan enam belas bab, pembaca diajak untuk memahami berbagai aspek penting seperti perencanaan bisnis, kepemilikan usaha, lingkungan dan globalisasi bisnis, manajemen sumber daya manusia, produksi, pemasaran, inovasi, komunikasi, serta pengambilan keputusan. Buku ini juga menyoroti isu-isu kontemporer seperti green marketing, daya saing UMKM, dan peran perusahaan multinasional dalam ekonomi global. Disusun dengan pendekatan teoritis yang dipadukan dengan praktik lapangan dan didukung studi literatur terkini, buku ini dirancang untuk menjadi referensi utama bagi mahasiswa, dosen, pelaku usaha, maupun praktisi manajemen yang ingin meningkatkan efektivitas dan daya saing organisasi mereka di era yang terus berubah.

Author Biographies

Wulan Purnama Sari, Universitas Muhammadiyah Pontianak, Kabupaten Sintang

Wulan Purnama Sari adalah seorang penulis dan dosen yang lahir pada 15 September 1990. Ia meraih gelar Magister Manajemen dari Universitas Tanjungpura. Saat ini, Wulan menjadi dosen di Universitas Muhammadiyah Pontianak, yang terletak di kabupaten Sintang. Dengan pengalaman yang luas, Wulan telah menulis sejumlah artikel untuk jurnal ilmiah, antara lain dalam "Jurnal Produktivitas" di Fakultas Ekonomi Universitas Muhammadiyah Pontianak, "Jurnal Manajemen Motivasi" di Universitas Muhammadiyah Pontianak, dan "International Journal Papier Public Review."

Yasir Hudzaifah, Universitas Muhammadiyah Pontianak, Kabupaten Sintang

Yasir Hudzaifah lahir pada tanggal 3 Maret 1994. Ia menyelesaikan pendidikan Magister Manajemen di Universitas Ahmad Dahlan, Yogyakarta, sebelum kemudian memulai karier sebagai Dosen Manajemen di Universitas Muhammadiyah Pontianak kabupaten Sintang. Selama perjalanan karier akademisnya, Yasir telah aktif dalam dunia penulisan ilmiah. Artikel-artikelnya telah diterbitkan di berbagai jurnal ternama seperti Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak, International Journal of Language Education, International Journal of Special Education (IJSE), PalArch Journal of Archaeology of Egypt/Egyptology, dan International Journal of Social Science Research and Review.

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