Manajemen Bisnis: Panduan Komprehensif untuk Kesuksesan Organisasi
Keywords:
Manajemen bisnis, Strategi organisasi, Perencanaan bisnis, Kepemilikan usaha, Lingkungan bisnis, Green marketingSynopsis
Buku ini menyajikan panduan menyeluruh tentang manajemen bisnis modern, mulai dari prinsip dasar hingga strategi lanjutan yang relevan dengan dinamika organisasi masa kini. Dengan cakupan enam belas bab, pembaca diajak untuk memahami berbagai aspek penting seperti perencanaan bisnis, kepemilikan usaha, lingkungan dan globalisasi bisnis, manajemen sumber daya manusia, produksi, pemasaran, inovasi, komunikasi, serta pengambilan keputusan. Buku ini juga menyoroti isu-isu kontemporer seperti green marketing, daya saing UMKM, dan peran perusahaan multinasional dalam ekonomi global. Disusun dengan pendekatan teoritis yang dipadukan dengan praktik lapangan dan didukung studi literatur terkini, buku ini dirancang untuk menjadi referensi utama bagi mahasiswa, dosen, pelaku usaha, maupun praktisi manajemen yang ingin meningkatkan efektivitas dan daya saing organisasi mereka di era yang terus berubah.
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