Bisnis Startup di Era Digital : Pendekatan Komprehensif Kewirausahaan Digital

Authors

Andy Ismail, S.Kom., M.M., MTA., MCF., WPPE., Universitas Darwan Ali, Kotawaringin Timur, Kalimantan Tengah, Indonesia ; Dr. Besse Wediawati, Universitas Jambi, Indonesia; Dr. Rike Setiawati, Universitas Jambi, Indonesia; Dr. Musnaini, Universitas Jambi, Indonesia; Novita Ekasari, S.E., M.M., Universitas Jambi

Keywords:

Bisnis startup, era digital, kewirausahaan digital, lean startup, inovasi

Synopsis

Buku ini membahas tentang seluk beluk bisnis startup di era digital, mulai dari konsep dasar, cara menemukan pelanggan, merancang produk, hingga strategi bisnis dan inovasi.

Beberapa poin penting dalam buku ini:

  • Konsep dasar kewirausahaan digital: Meliputi definisi, karakteristik, dan peluang dalam bisnis startup digital.
  • Menemukan pelanggan: Strategi pemasaran digital untuk menjangkau dan menarik pelanggan potensial.
  • Merancang dan menawarkan produk: Cara merancang produk yang sesuai dengan kebutuhan pasar dan strategi untuk memasarkannya secara efektif.
  • Integrasi teknologi, pedagogi, dan muatan: Bagaimana menggabungkan teknologi, pedagogi, dan muatan untuk menciptakan produk atau layanan yang inovatif dan bernilai.
  • Strategi bisnis Lean Startup: Metodologi Lean Startup untuk mengembangkan bisnis startup secara efisien dan efektif.
  • Metrik yang dapat diukur: Metrik penting yang perlu dipantau untuk mengukur kemajuan dan membuat keputusan bisnis yang tepat.
  • Pivoting: Kapan dan bagaimana melakukan pivoting untuk mengubah arah bisnis startup agar lebih sukses.
  • Inovasi berkelanjutan: Strategi untuk terus berinovasi dan mengembangkan produk atau layanan baru untuk tetap kompetitif.
  • Analisis feedback pelanggan: Cara mengumpulkan dan menganalisis feedback pelanggan untuk meningkatkan produk atau layanan.
  • Mengembangkan produk dan bisnis berdasarkan feedback pelanggan: Bagaimana menggunakan feedback pelanggan untuk membuat keputusan yang tepat dalam pengembangan produk atau bisnis.
  • Mengidentifikasi dan mengatasi masalah: Strategi untuk mengidentifikasi dan mengatasi masalah yang kompleks dan tidak terduga dalam bisnis startup digital.

Buku ini sangat cocok bagi para pemula yang ingin memulai bisnis startup digital, maupun bagi para pelaku bisnis startup yang ingin mengembangkan bisnisnya.

Author Biographies

Andy Ismail, S.Kom., M.M., MTA., MCF., WPPE., Universitas Darwan Ali, Kotawaringin Timur, Kalimantan Tengah, Indonesia

Andy Ismail adalah sosok yang menginspirasi, dengan latar belakang yang kaya dalam dunia bisnis dan literatur. Sebagai CEO di PT Asadel Liamsindo Teknologi, dia telah mengukir jejaknya dalam industri software sebagai layanan (SaaS) dan pengembangan Kecerdasan Buatan (AI). Kemitraannya dengan perusahaan teknologi global dan lokal ternama menandai komitmen kuatnya terhadap kolaborasi dan inovasi.

Namun, prestasinya tidak hanya terbatas pada dunia bisnis. Andy Ismail juga terkenal sebagai penulis yang berbakat, dengan buku-bukunya yang memberikan wawasan mengenai transformasi digital dan persiapan menjadi seorang pendiri startup. Buku "Leading the Digital Transformation: Evidence from Indonesia" memberikan pandangan yang berharga tentang pentingnya kepemimpinan digital dalam menghadapi era transformasi ini.

Keahliannya dalam ilmu komputer, terutama dalam berbagai bahasa pemrograman dan teknologi web, menambah bobot kepada profilnya sebagai pemimpin dan praktisi teknologi yang kompeten. Pengalaman panjangnya dalam bisnis juga mencerminkan keberhasilannya dalam mengembangkan jaringan dan memperoleh penghargaan yang pantas.

Tidak hanya itu, Andy Ismail juga berperan sebagai dosen di Universitas Darwan Ali, di mana ia menjabat sebagai Wakil Rektor bidang transformasi digital, marketing, dan kerjasama. Selain itu, beliau juga menjadi dosen praktisi di Universitas Jambi, membagikan pengalaman langsungnya kepada generasi muda yang bersemangat. Profil LinkedIn-nya akan memberikan gambaran yang lebih lengkap tentang pencapaian dan kontribusinya yang luar biasa.

Dr. Besse Wediawati, Universitas Jambi, Indonesia

Dr. Besse Wediawati adalah seorang dosen manajemen yang terampil dengan pengetahuan dan keahlian yang mendalam dalam beberapa area manajemen keuangan. Dr. Wediawati telah memberikan kontribusi yang signifikan dalam bidang tersebut sebagai seorang dosen dan anggota masyarakat akademis yang terkemuka. Dia telah mendedikasikan hidup profesionalnya untuk mengajar dan memotivasi mahasiswa di bidang manajemen, dan dedikasinya terhadap kualitas terlihat dalam karyanya. Dr. Wediawati adalah aset yang berharga bagi para mahasiswa dan rekan kerjanya karena pengalamannya dalam bidang mikrofinansial, mikro finansial Islam, dan kewirausahaan. Selain itu, pengalamannya dalam menjalankan bisnis network marketing selama lebih dari 10 tahun dan telah mencapai berbagai penghargaan dari menjalankan bisnisnya tersebut menambah nilai tambah dalam wawasan dan pengetahuannya.

Tugas-tugas Dr. Wediawati termasuk perannya sebagai Ketua dan Koordinator Program Studi Bisnis Digital, di mana ia bertanggung jawab atas mengarahkan pertumbuhan program tersebut dan menjamin keberhasilannya. Dr. Besse Wediawati adalah tambahan yang sangat baik bagi setiap komunitas akademis karena dedikasinya terhadap para mahasiswa dan cintanya terhadap profesi yang dijalani.

Dr. Rike Setiawati, Universitas Jambi, Indonesia

Dr. Rike Setiawati, lahir di Jambi pada tanggal 3 April 1962, adalah individu yang telah menapaki perjalanan panjang dan mengukir prestasi melalui dedikasi serta pengetahuan yang dimilikinya. Meraih gelar Sarjana Ekonomi dari Fakultas Ekonomi Universitas Jambi pada tahun 1988 adalah awal dari perjalanan akademisnya yang gemilang.

Sebagai anak ketujuh dari pasangan Sutiem dan William Siem Lamsang, Rike tidak berhenti pada tingkat sarjana saja. Ia melanjutkan pendidikannya ke jenjang S2 di Magister Manajemen Fakultas Ekonomi Universitas Jambi, meraih gelar dengan prestasi gemilang pada tahun 2003. Dedikasinya yang luar biasa tercermin ketika berhasil memperoleh gelar Doktor dari program studi Doktor Ilmu Manajemen di Universitas Padjadjaran Bandung pada tahun 2018.

Prestasi akademis Rike tidak hanya ditunjukkan melalui gelar-gelarnya, tetapi juga dari pengalaman kepemimpinan yang dimilikinya. Sebagai ketua jurusan Manajemen program Ekstensi FEB Universitas Jambi dan ketua prodi Kewirausahaan di FEB Universitas Jambi, ia terus memberikan kontribusi dalam pengembangan akademis. Pada tahun 2012, Rike juga menjadi anggota senat Universitas Jambi, yang menandai kontribusinya yang signifikan dalam pengembangan institusi akademis.

Namun, pencapaian Rike tidak hanya terbatas pada bidang akademis formal. Sejumlah penelitian di bidang manajemen keuangan dan kewirausahaan telah ia selesaikan dengan sukses, dengan hasil publikasi artikel-artikel cemerlangnya di berbagai jurnal Nasional dan Internasional.

Hal ini mencerminkan kontribusinya yang besar dalam pengembangan ilmu pengetahuan.

Tak hanya aktif dalam ranah akademis, Rike Setiawati juga memiliki komitmen yang tinggi dalam kegiatan pengabdian kepada masyarakat. Sebagai instruktur dan narasumber, beliau berbagi pengetahuan dan pengalamannya dalam berbagai kegiatan pelatihan, baik di sektor pemerintah, swasta, maupun universitas. Pengalaman mengajar Rike tidak hanya terbatas di perguruan tinggi, melainkan juga mencakup pengajaran di berbagai tingkat pendidikan seperti SMA dan SMEA Purnama Jambi, Universitas Batanghari Jambi, dan Universitas Muhammadiyah Jambi.

Sejak Februari 1989 hingga kini, Rike Setiawati telah setia sebagai seorang dosen aktif di Fakultas Ekonomi dan Bisnis Universitas Jambi. Dedikasinya yang tak pernah pudar, pengetahuannya yang mendalam, serta semangatnya yang membara menjadikan Rike Setiawati sebagai sosok yang menginspirasi di dunia akademis.

Dr. Musnaini, Universitas Jambi, Indonesia

Dr. Musnaini adalah seorang dosen di Departemen Manajemen Fakultas Ekonomi dan Bisnis, serta memiliki gelar Master Manajemen dari Universitas Jambi, Indonesia. Ia memperoleh gelar Sarjana Ilmu Ekonomi di bidang Manajemen Keuangan dari Sekolah Tinggi Ilmu Ekonomi Malangkucecwara Malang, gelar Magister Strategi Pemasaran dari Universitas Brawijaya, Malang, Indonesia, dan gelar Doktor Ilmu Ekonomi di bidang Pemasaran dari Universitas Airlangga Surabaya, Indonesia. 

Musnaini adalah anggota manajemen The Small Business Strategy Group, Anggota Asosiasi Pemasaran Indonesia, dan anggota Ikatan Sarjana Ekonomi Indonesia. Ia diakui sebagai konsultan manajemen profesional dengan pengalaman lebih dari 3 tahun dalam bekerja dengan Industri Perkebunan Kelapa Sawit secara langsung.

Sebagai seorang dosen, Musnaini mengajar mata kuliah tentang kewirausahaan, manajemen, dan kewirausahaan korporat serta inovasi untuk usaha kecil dan menengah. Selain itu, ia pernah menjadi anggota Tim Ahli di Komite Ekonomi dan Keuangan DPRD Provinsi Jambi, Indonesia. Karya-karya publikasi Musnaini telah muncul di berbagai jurnal terkemuka seperti International Journal of Business and Globalisation, Scientific Journal of Ppi-UKM, Journal of Social Sciences and Humanities, serta Jurnal Manajemen Teori dan Terapan.

Novita Ekasari, S.E., M.M., Universitas Jambi

Novita Ekasari, S.E., M.M., adalah seorang Lektor di Program Studi Manajemen FEB. Dia telah meniti karirnya dalam dunia akademis setelah mengambil pendidikan S2 di bidang Manajemen Pemasaran dari Universitas Padjajaran dan S1 di bidang Akuntansi dari Sekolah Tinggi Ilmu Ekonomi Bandung. Dengan pengalaman sebagai CPNS sejak 19 Februari 2010, dan kemudian menjadi PNS pada 24 Oktober 2011, Novita Ekasari juga menjabat sebagai Koordinator Pusat Inkubator Bisnis Teknologi (IBT). Di samping tugas pokoknya, Novita Ekasari juga aktif dalam penelitian ilmiah, yang tercermin dari profilnya di Google Scholar yang berisi banyak karya yang telah dikutip. 

Beberapa topik penelitiannya meliputi dampak promosi berbasis media sosial terhadap keputusan pembelian produk jasa pembiayaan kendaraan, faktor gaya hidup konsumen terhadap pembelian laptop Apple, serta implementasi pemasaran digital dan inovasi kemasan pada produk kuliner khas Jambi. Dengan latar belakang pendidikan dan pengalaman yang solid, Novita Ekasari menjadi sosok yang berperan penting dalam mengembangkan ilmu pengetahuan dan industri di lingkungan universitas beserta komunitasnya.

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